Unreal Engine Branding Guidelines and Trademark Usage

From May 19, 2021, we’re updating the Unreal Engine logo. We’ve redrawn the “U” icon to make it simpler and more balanced in the surrounding circle. 

This update is designed to refresh our look and feel so that it supports Unreal Engine’s positioning as the most innovative and trusted real-time 3D toolset for all developers and creators. 

All of the creative assets that are available to download on this page have been updated, so if you’re using our logo, please ensure that you use the updated version moving forward.

Looking to implement the Unreal Engine logo in your UE-powered project or marketing materials? You can access approved Unreal Engine logos here. The preferred logo is shown below.

Please download, complete and return the Trademark License Agreement Form to trademark@epicgames.com prior to implementation of the Unreal Engine logo.

While all licensees can enter into the Unreal Engine trademark license, please note that we withhold the right to refuse permission to use our trademarks on a case-by-case basis for projects that are inconsistent with Epic’s brand image (e.g., games with an anticipated ESRB rating higher than M, pornography, extreme violence, etc.). Please check with us if you are unsure if your project fits these requirements. 

We’ll respond to you as quickly as possible, however please allow up to two weeks for us to handle your request. You must receive actual approval from Epic before proceeding with alterations or custom treatments to the Unreal Engine logo.

If you wish to customize the Unreal Engine logo to fit your own branding needs, please submit materials to be approved in JPEG, PNG or PDF format to branding@unrealengine.com. We can also accept videos in WMV and MOV formats. Thank you for building with Unreal Engine technology!